How can you best position yourself as a leader for whatever role you want?
It's all through positioning, differentiation, and getting people emotionally tethered.
People have many mental models and blind spots that they all are making emotional decisions most of the time. That's why emotional intelligence is the number one soft skill when it comes to leaders. If your emotional intelligence is not strong, you've got a massive blind spot in your leadership.
Emotional intelligence is the key to understanding exactly what is happening in the business, how people feel, and what the culture is like. Some of the best businesses out there are those that have strong continuity with their people.
There's that classic adage people say that people don't quit companies, they quit their bosses. How do you look after your staff? How do you make them feel involved? How do you create a safe environment? If you can do those things really well, you're already halfway to actually creating a really successful business.
Social Wave had no churn in their team members at all. They've been able to have the same team from day one. And that's very important. It all goes back to the mission, the values, the positioning, and the differentiation.
Make your people feel like they're part of something bigger, and they're working with you towards that. You have to market your leadership all the time internally because they're only as bought in as the culture lives. As soon as your culture changes, the game changes.
Kan read the book called "How To Win Friends And Influence People" by Dale Carnegie and it changed the way he saw leadership. It can be applied across many different things but there was one takeaway he got out of that which was to lead in with compliments. Shower your people with compliments, before you actually give constructive criticism.
This helps with people growing and allows them to feel like they have a safe environment to be able to develop. This also helps them understand that mistakes do happen.